Cybersecurity market is growing like a wildfire. Companies are taking a huge step towards expanding their security budget and spending, as noted by many recent studies.
The security game is getting higher and so is the frequency of cyber threats.
We need not look very far behind; just looking at the past two months will show how gruesome the condition is. May saw the WannaCry Ransomware attack that swallowed more than 30,000+ systems from 150+ countries and June-end was gifted with another similar attack that affected several major businesses around the globe.
Both the cases above are examples of an external attack and can be tamed in real time. The main challenge comes when we get betrayed by own people a.k.a insider threats. We know where the threat is lying, we know what the situation is like, but most of the time we cannot point out who exactly the culprit is. We cannot go around blaming people for the misdeed, right?
This is where behavior analytics come into play.
Believe it or not, UEBA (User Entity and Behavior Analytics) is slowly taking over the major cybersecurity funding. In fact, this field is believed to join the $1B club soon. Impressive!
So, what exactly is UEBA? Why is it getting so popular? Let’s find out.
What is User Entity and Behavior Analytics (UEBA)?
Technically, User and Entity Behavior Analytics (UEBA) is a machine learning model which is quick to see whether a certain behavior can lead to cyberattacks.
It aggregates data from a variety of sources and assesses user behavior over a span of time for any anomaly. This program uses advanced analytics and algorithms to find where exactly the discrepancy is!
Whether it’s about New-user and suspicious location, consecutive login failures or different login locations at the same time, UEBA program alerts the user as well as the IT department for quick diversion of the threat.
Real ROI is an another good point presented by these UEBA tools. They help provide customers with a measurable ROI so they know exactly what they are getting on their security investment. This method is quick and accurate, so you don’t have to wait for hours and days to know the actual figures.
Insider threat- an unexpected and shameful practice that increases data-leak risk in an enterprise. Whether it’s a result of a malicious intent or some old grudge; insiders break the trust and power bestowed upon them.
Following traditional security processes like a firewall and an antivirus installation are totally useless against this modern day cyber threat.
We need next generation tools that could look into the day to day events in the institution and trace out behavior patterns from it. We need smart spies!
And this is the sole reason why UEBA tools are getting so popular these days. Many cybersecurity providers, like Apvera, have come up with such smart tools that help you protect your enterprise from such malicious insider threats.
Who Can Apply UEBA?
Now when we know why UEBA is trending and what all it does, it’s important to know what types of organizations must adopt UEBA tools.
No, the answer is not ‘all’.
Shielding yourself from cyberattack threats is fine, but doing more than required might backfire. You don’t go around wearing 10-20 clothing pieces when you feel cold, right?
So, understanding your organization is the most important first step. You need to know where it’s doing well, what department is lagging. It might seem like a redundant practice, but assessing your company’s and employee performance is important for security purposes too.
Half of your game is solved if you do the first step well (and we all know it’s not an easy task, especially your enterprise extends to 10x locations).
Also, organizations that fall under the following categories should most definitely get UEBA:
- Those with a robust insider threat program (for an added layer of security)
- Those who don’t want to spend furiously on an updated SIEM content.
- Those who have reached their saturation point with SIEM and when the additional value is hard to extract.
- Those who have already suffered from an insider security breach (of course)
Future of UEBA and Their Role in Enterprise’s Business
In a recent event, Eric Ogren from 451 Group highlighted how UEBA is expected to be the next cyber security field to join the $1B market by 2021 with an estimated revenue of $1.3B. He even discussed how he expects a 40% CAGR.
Indeed, a big achievement!
According to Eric, present day UEBA tools utilize machine learning that helps enhance their real-time attack blocking techniques. Their focus is on constant improvement rather than following the traditional ‘replace-the-old’ method.
All in all, UEBA is growing and it will continue to grow in the coming years in sync with the cyber threats.